Nour Fathallah, a Lebanese designer, founded this brand in 2015, transforming her passion for fashion into a global brand known for its simplicity and elegance. Based in Istanbul, the brand blends Middle Eastern and Western influences, creating a unique aesthetic of vivid colors, patterns, and sophisticated yet edgy designs.
Nour Fathallah has expanded to over 127 locations worldwide, offering affordable luxury evening gowns that appeal to women seeking a refined yet bold style, with many of her creations worn by celebrities and public figures in Lebanon and the Arab world.